Our mission
To be in the leading positions with innovative, convenient and "Smart" digital solutions, to be always available, a reliable partner and consultant for clients, to ensure an increase in the level of financial literacy and inclusion, to act as a corporate social responsible company.

Our vision
To be a digital bank, to expand and constantly improve its activities in
Armenia and different markets of the world, providing its customers with
financial services in line with the requirements of the time.
Our values
Innovation and Development
The Bank recognizes the importance of continuously identifying and studying the needs of customers in an ever-changing environment, therefore it’s vital for us to stay close to our customers, investors, partners, shareholders, which helps us to create and provide the latest solutions with modern approaches and standards centered on customers and the ecosystem forming around them – for the benefit of the sustainable and permanent development of all stakeholders.
Сontinuous Training
The Bank is aware that Employees are its most important assets. Positioning itself as a "learning" and "teaching" Bank, it aspires to help and create an environment where Employees will be able to realize their potential and achieve their goals. The Bank respects its employees and appreciates their unique style, skill and experience.
High Professionalism
The Bank carries out all customer service transactions in a conscientious, timely and efficient manner. The Bank is always in pursuit of improvement, innovation and constantly seeks for new ways and opportunities to increase the efficiency of its activity.
Safety
The Bank takes all necessary measures to prevent any illegal actions by third parties against the Bank's shareholders, Customers, partners, Employees within the framework of relations with the Bank.
Team Approach
In relations with customers, in order to address the issue, the Bank demonstrates a team approach based on mutual understanding, trust, mutual help and unified corporate spirit.
Responsibility
The Bank is responsible to Customers and partners for the provision of quality and full-fledged services, maintenance of banking secrecy, proper fulfillment of obligations.The Bank, as a socially responsible company, considers corporate social responsibility as one of the important elements of strategic development.
Transparency
The Bank always strives to ensure sufficiently transparent activity in relation to Customers, shareholders, partners and government authorities.
Carefulness
The Bank is aware that its actions affect people's lives and well-being every day. The Bank believes in the transparency, ethics, honesty and impartiality of its actions. It manifests itself in relationships with customers and business partners and in everything that the Bank carries out as a financial institution. The Bank respects human rights and freedoms, regardless of race, nationality, gender, social condition or legal status.

updated on 15/11/2022, 14։00